About BRIC

Why BRIC?

A convergence of activities has created a once-in-a-generation opportunity for UA and its regional partners to assume a position of global leadership around the paradigm of biomimicry. Biomimicry is, as Janine Benyus of the Biomimicry Institute has observed, “innovation inspired by nature.”

Although biomimicry has penetrated around the world into the popular media (Popular Science 2011), R&D labs (e.g., Qualcomm, Sharklet, WhalePower), and informal education venues (e.g., museums, workshops, zoos), the paradigm is currently an academic orphan (Vincent et al. 2006). We have a unique opportunity to take a leadership role in defining an emerging discipline, promising innovative solutions to not only our most intractable problems but also many new challenges we will face over the next century.

The following document is an overview of the proposal submitted to the Achieving Distinction Strategic Investment Program. Click here to read more about the award.

For more information:

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