Month: April 2009

Categories
Lunch & Learn

Lunch & Learn

Aaron Geh from the Karcher Group presented search engine optimization (SEO) techniques at the last Lunch & Learn series on 4/13/09. Students learned about the important differences between paid and natural (organic) search results, the optimization process, how to enhance a site’s architecture, and other important elements to consider regarding SEO. Additionally, once a firm has covered SEO, it should consider utilizing social media. Search engines are changing their search criteria so often, that Aaron suggested it is most important to adapt your website for users and not search engines. The purpose of the Lunch and Learn Series is to provide students with a format to discuss new trends and technologies in detail and interact with IT professionals.

Categories
CITe News

Mentoring Program

Students who participated in the CITe mentoring program this semester highly recommend the program to other students. Mentors provided students with valuable insight concerning the IT business during the recession, offered them internships with their companies or their partner’s companies, and also gave the students helpful career advice. In addition, many times students do not have a lot of opportunity to interact with IT professionals while earning their degrees, so this program is a great way for students to improve professional communication skills.

Categories
Executive Business Forum

Executive Business Forum

The third annual Executive Business Forum featured William Lewis, author of the bestseller: Software Testing and Continuous Quality Improvement. He is also the founder and CEO of Smartware Technologies, Inc. All IT organizations face software testing issues, but most are unprepared to manage them. At the forum, Lewis outlined his framework to create meaningful test cases for systems with evolving requirements. Lewis presented software testing as part of the project management process, emphasizing testing and quality goals early on in development.