Aaron Geh from the Karcher Group presented search engine optimization (SEO) techniques at the last Lunch & Learn series on 4/13/09. Students learned about the important differences between paid and natural (organic) search results, the optimization process, how to enhance a site’s architecture, and other important elements to consider regarding SEO. Additionally, once a firm has covered SEO, it should consider utilizing social media. Search engines are changing their search criteria so often, that Aaron suggested it is most important to adapt your website for users and not search engines. The purpose of the Lunch and Learn Series is to provide students with a format to discuss new trends and technologies in detail and interact with IT professionals.