Book Review: Confronting the Odds

Confronting the Odds: African-American Entrepreneurship in Cleveland, Ohio.  By Bessie House-Soremekun. (Kent: Kent State University Press, 2002. xxvi, 202 pp. Paper, $21.00, ISBN 0873387341.)

In the book Confronting the Odds: African American Entrepreneurship in Cleveland, Ohio Bessie House-Soremekun looks at the African American experience in developing a business foundation in Cleveland, Ohio. Using a variety of sources including interviews, newspapers, and books, Soremekun paints both an optimistic and troubling picture of Cleveland’s African American experience in business development. The book traces the many successes and failures of African American entrepreneurs in Cleveland, while analyzing the many difficulties they faced. Soremekun relies heavily on Jesse Jackson’s analysis of the underserved economy of African Americans, Hispanics and urbanites who encompass more than sixty million people and more than $600 billion in annual earnings. The books talks about the untapped potential of those undeserved communities and how they could serve as a powerful engine for expanding African Americans entrepreneurial success. Continue reading Book Review: Confronting the Odds