Patrons of the The University of Akron Libraries have access to a wealth of consumer research information in print and online. Recently, 22 publications were added to the LexisNexis Academic database from New Strategist Press, a publisher specializing in consumer trends across generations and industries. Content aims to provide clear and concise data on marketing, product development and consumer research. Below are some of the titles included in this collection.

American Buyers Demographics of Shopping

Household Spending: Who Spends How Much on What

Who’s Buying Apparel

Who’s Buying by Age

Who’s Buying by Race and Hispanic Origin

Who’s Buying Groceries

Who’s Buying Healthcare

Who’s Buying Information and Consumer Electronics

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