The University of Akron School of Law Career Planning Office and the Ohio Chapter of the Legal Marketing Association are excited to present the following series of workshops
Workshop #1 January 19, 2012, 5:00 – 6:00 P.M. Business Nuts and Bolts and Firm Functions, The University of Akron School of Law, C. Blake McDowell Law Center, Room 151 When getting your feet wet as a new attorney, the ins and outs of a law firm’s business can seem daunting. There are some core competencies, however, that can help you stay on track when getting familiar with your role at a law firm. Our panel will share with you some basics on law firm functions; ways to make a place for yourself at your firm; and tips for forming a business development plan.
Panelists: RYAN DANIELS, Corporate Practice Development Manager at Porter Wright
MARK ELLIOTT, Director of Business Development & Human Resources at Eastman & Smith
RANDY HEADLEY, CLM, Firm Administrator at Bailey Cavalieri
Moderator: LIZ BOEHM, Regional Marketing Manager at Benesch
Workshop #2 February 2, 5:00 – 6:00 P.M. Communications, Presentation and Writing Skills in the Legal World, The University of Akron School of Law, C. Blake McDowell Law Center, Room 151 Increasing your visibility through online media, speaking opportunities and writing for publications are key tactics to a new lawyer’s marketing plan. This workshop will include tips on how social media may help elevate your profile; what you need to do to position yourself for speaking opportunities; and ways to get your thoughts on paper and to the press.
Presenters:
JULIE GURNEY, Senior Communications & Marketing Manager at Benesch
JILL RAKO, Marketing & Communications Manager at Bricker & Eckler
Workshop #3 February 16, 5:00 – 6:00 P.M. Successful Relationship Building, The University of Akron School of Law, C. Blake McDowell Law Center, Room 151 There are many ways to market yourself and your firm, but how do you brand yourself intelligently in a world increasingly dominated by electronic media? How do you retain and leverage your network of contacts to build your book of business and make money? Let us give you some helpful insight on what relationship building means now and what it might look like in ten years when the spotlight is on you.
Presenters:
JEFF DENNIS, Marketing & Business Development Director at Kegler Brown
DORENDA SWANSON, Business Development & Community Relations Manager at Squire Sanders
Workshop #4 March 1, 5:00 – 6:15 P.M. Legal Mocktail, The University of Akron School of Law, C. Blake McDowell Law Center, Atrium Does the thought of a business networking function frighten you? Bring on anxiety? We have the solution! The Legal Mocktail is an experiential learning program for attorneys-to-be that teaches the basics and nuances of networking. This unique training exercise simulates attendance at a social or business event. You will learn and immediately apply networking skills in context. Lots of fun and interaction (and cocktails) can be expected at this program!
Moderator:
COURTNEY IANNELLI, Director of Marketing & Business Development at Benesch
To Register
In order to guarantee your spot at these workshops, please e-mail Career Planning Student Services Counselor, Jeanne Kennedy, at jeanne2@uakron.edu. Pre-registration is highly recommended as spots will fill quickly for these informative and popular workshops. Spots are filling up quickly so please register today!!